Marketing on the internet is referred to as internet marketing, digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet.
It involves the following elements of websites – design, development, advertising and selling.
Also included are marketing mediums such as SEO, paid per click advertising, banner ads on specific websites, blogs, forums, social networking, newsletters, email marketing and traditional marketing (tv, print, radio).
Even if you are just starting out you need to have a budget for some emarketing activities. You need to attract new customers to your ecommerce website and this is a good way to do it. How will customers find you without it?
You should also have a ongoing budget for this as well to ensure that you keep customers coming back and attract new ones.
You may need to try a few different options to see what works best for your ecommerce website and customer base. Feedback is also important to see what works best and provides value for money.