You need to aim to offer your clients a great experience when they visit your ecommerce website site.
The goal is of course is to get them to purchase online and also become a regular visitor to your website as well as referring your website to new clients.
You can also get more traffic than your competitors by offering a better experience.
If your website design or purchasing process is poor then visitors will not spend much time on your website or abandon the purchasing process. They are very unlikely to visit your website again if this occurs.
You may not have a large budget for your website but you can get a great website at a moderate cost if you select the right platform and provider.
Overtime you can invest in your website to improve its features. You can also use a staged approach to add to your website and spend money on it as your budget allows.
Some of my clients have been running their websites for 10 years and have reaped the rewards by adding to their website features as their online sales have grown.
So offer your clients a great experience and you will benefit from increased traffic and online sales.